For photographers:: How to Book Clients

Attn Tog Friends:: are you having trouble booking clients? Our #1 tip is to MAKE IT EASY. Don’t over complicate it.

Nowadays, everyone is busy with their lives and schedules. When potential clients reach out to you, they want to work with someone who will make it easy for them. That’s why having a quick and easy way for your clients to book a session with you is crucial. They don’t want to send back-and-forth emails discussing dates. Instead, set up a booking calendar that enables clients to pick a session date and pay a deposit. We personally use SproutStudio booking software, but any calendar software will do the trick.

Studies show that clients often pick the entrepreneur who responds the fastest and makes it easy to work with them. The easier the process, the more likely it is for clients to book with you. The last thing you want to do is frustrate potential clients and lose them because they found another photographer who made it simpler to get scheduled.

Take the time to set up an easy booking process and even automate part of the process. Make it a breeze for your clients to know what’s required for their session and add a friendly note to answer any questions. If you are using Honeybook, for instance, you can set up a workflow that guides clients through the process, ensuring that every step is available for reference.

Once you have a booking system set up, make sure to include the booking calendar link on your website and social media platforms. Make it sound enticing to potential clients by crafting descriptions of the experiences and memories they'll gain from working with you as a photographer. Let them know what’s necessary as they prepare for their session, and give them a taste of what to expect. This helps build a connection and entices them to book a session with you.

As photographers, our clients’ experience should always be at the top of our priority list. One way to make that possible is by providing them with an easy way to book a session with you. Set up a booking calendar that enables clients to reserve their session date and pay a deposit easily. Not only will this save your client’s time, but it will also save you time too. So, set up your booking system today and enjoy more successful and relaxed photography sessions with your clients!